The Right Way to
Manage Social Media
on monday.com

You probably started with monday.com as a simple calendar for your posts. Maybe you duplicated a template board, added a few date columns, and thought: “Perfect, we’ve got this sorted.

On paper, it looks like a system. In practice, execution is still manual:

• Images sit in Files columns, but someone still has to download and re-upload them into each platform. → Double handling.

• Captions live in Text columns, but still need to be copied and pasted into Instagram, LinkedIn, or TikTok. → Copy-paste chaos.

• “Publish At” dates don’t mean much, because posts only go live when someone remembers to do it manually. → Missed timing.

• Status updates like “Done” don’t reflect reality—tasks get checked off even if nothing was published. → False visibility.

The result? Boards look organized, but the workflow falls apart at the critical last step: publishing.

Why Planning Alone Isn’t Enough

Planning ≠ Publishing

Here’s the truth: planning campaigns and actually publishing them are two very different challenges.

Planning in monday keeps your team aligned.
Publishing still forces you back into manual work—bouncing between Facebook, Instagram, LinkedIn, TikTok, and more.

The right way? Close the gap. Bring publishing into monday itself.

The Better Way: Close the Gap

What if the same tool that helps you plan could also publish?

No more bouncing between tabs. No more version confusion. No more late-night “who’s posting this?” messages.

That’s where Publisher for monday.com comes in. It transforms monday from a planning board into your social media command center.

Publisher closes this gap. It doesn’t just plan content in boards—it publishes automatically, updates statuses, and makes “Publish At” mean exactly what it says.

How Publisher Changes the Game

That’s exactly what Publisher for monday.com does.

Instead of stopping at planning, you can now:

Publish everywhere with one click → Facebook, Instagram, TikTok, Threads, LinkedIn, Pinterest, Bluesky, Mastodon (posts, stories, reels, pins).

Create dynamic post templates → Pull text, hashtags, images, and even column values directly from your boards.

Schedule with confidence → Use monday recipes for automation, or pick your own dates. All posts show up in a unified calendar.

Keep control → Separate clients and brands by workspace, and assign clear roles (Admin, Manager, Member, Viewer).

Why This Works Better

monday is already your hub for planning, with Publisher, it becomes your hub for publishing too.

• One platform, not 10. No more spreadsheets + Hootsuite + Dropbox + chat apps.
  
  

• No double work. Boards become living templates that push content directly out.
  
  

• Scalable. Agencies can run up to 30+ clients in monday without chaos.
  
  

• Visible. Every post, scheduled or live, is in one shared view.
  
  

The Bottom Line

The right way to manage social media in monday.com isn’t just about tracking.
It’s about executing directly inside your workflow.

Stop copy-pasting.
Start publishing.
Turn monday.com into your social media command center.

Curious to see it in action? Start your free trial on monday.com